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Throwing The Perfect Pitch: Transforming Sales Engineers and Sales Consultants from Rookies to MVP's

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The intent of this book and training course is to define a successful strategy targeted at Presales Professionals involved in complex technology sales in general and software/hardware sales in specific. The desire is to avoid a high level conceptual approach to the complex sale, in favor of a tactical, hands-on workbook and workshop course for Presales Professionals.
This book is for carpenters, not architects. Training of Presales Professionals is woefully unaddressed within the arena of te...