Tightrope: Marketing Differentiation for New Businesses

Tightrope: Marketing Differentiation for New Businesses shows new entrepreneurs how to position their businesses to achieve organic business growth. This book gives insight to entrepreneurs on how to set themselves apart in crowded vertical markets. This book will also provide ideas on how to simplify the marketing process to enable identification of audiences. Proper identification of business audiences will lead to much more effective promotions activities. Operating a business centered a...