Time To Listen (Assumptions Aside)

"If you want to understand people, if you want to serve them, sell to them, work with them… then you have to get good at listening to them. The good news is that you can, and that what you'll find when you do will exceed your expectations."

—Alexandra Jacoby, Artist and Online Community R&D

Product design strategy often seeks first to grow the number of users, and to steer them in ways that benefit the organization. This mindset has driven our organizations into a corner, focused on improv...