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Timeless Treasures: The Fascination of Certified Pre-Owned Watches

By Ralph Jahns, Bucherer
Hardcover
$100.00
By Ralph Jahns, Bucherer
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In a 2021 study, McKinsey describes Certified Pre-Owned (CPO) within the watch market as 'the industry's fastest-growing segment'. The trade in pre-owned watches is expected to overtake that in new watches by the middle of the decade. 'Certified Pre-Owned' is thus a booming trend. Pre-owned watches are becoming increasingly popular for various reasons: CPO makes classic watches and exclusive rarities accessible to connoisseurs, but also to new customers. Since the fine pieces are authentica...

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