Table of Contents
Foreword xiii
Acknowledgments xv
About the Author xix
Introduction 1
1 The Biggest Day 5
2 The TIP Jar 11
Twelve Years Earlier . . .
3 A New Direction 15
4 Dear Valued Employee 21
5 First Impressions 29
6 The Offer 33
7 New Beginnings 43
8 What is a TIP? 49
9 Wake-up Call 57
10 Labels and Purpose 63
11 The Bear 83
12 Position Yourself 89
13 Communicate Your Brand 97
14 What’s Your Story? 111
15 Actions Build the Brand 115
16 Flow 127
17 Protect the Business, Protect the Brand 131
18 Day of All Days 139
19 Create an Experience 145
20 The Last TIP 153
Present Day
21 The TIP Jar (Continued) 165
22 Good Choices 171
23 Give More, Get More 177
Twenty Takeaway Tips For Success 183
Personal Accountability Model and Action Plan 187
Resources 199