To Be Successful in a Thriving Global Digital Economy: a technology aided transformation

While customer retention and its goals have not changed, the entire customer retention business is busy reinventing itself from what it was just a few short years ago. Whether new technologies drove new thinking or vice versa, it's hard to say. But, one think is for sure, what retention is - is really different. New reporting and tracking methods reveal how customers interact with content, not just, where they go and what they open. Smaller, but highly qualified audience segments based on c...