Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980

This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry's strength was so great many doubted whether student newspapers and other campus media could survive without them.

When the Tobacco Institute, the organization that governed the industry,...