Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980

Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980

by Elizabeth Crisp Crawford


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Product Details

ISBN-13: 9780786468195
Publisher: McFarland & Company, Incorporated Publishers
Publication date: 03/10/2014
Pages: 240
Product dimensions: 6.90(w) x 9.90(h) x 0.80(d)

About the Author

Elizabeth Crisp Crawford is an assistant professor in the Communication Department at North Dakota State University in Fargo. Her research has been published in Journalism and Mass Communication Educator, Social Marketing Quarterly, and the Journal of Health and Mass Communication. She lives in Fargo.

Table of Contents

Acknowledgments ix

Preface and Introduction 1

Part I Cigarettes and the Campus Press: History and Regulation

1 The History of the Cigarette: The Birth of the Industry and Its Opposition 7

2 The Tobacco Industry, the University and the Campus Paper 20

3 The FTC's Role in Regulating and Ending Cigarette Advertising in Campus Newspapers 34

Part II An Analysis of Cigarette Advertisements Appearing in Campus Papers and Student Media

4 Researching the Campus Paper: Methodology, Evaluation and Implications 54

5 The First Page: Cigarette Advertising in Student Newspapers During the 1920s 63

6 Cigarette Advertising Becomes an Institution on Campus: Cigarette Advertising in Student Newspapers, During the 1930s 78

7 Targeting the Efforts to the War Front: Cigarette Advertising in College Newspapers During the 1940s 91

8 An Advertising Boom: Cigarette Advertising in Student Newspapers During the 1950s 103

9 The End of the Campaign: Cigarette Advertising in Student Newspapers from 1960 to 1964 120

10 Support Media: Campus Cigarette Advertising in Broadcast and Sports Programs 134

Part III Conclusion

11 Cigarette Advertising Themes and Regulations Spanning Five Decades 170

12 Promotions Targeting Young Adults and Youth After Cigarette Advertising Was Discontinued at Colleges and Universities 186

Chapter Notes 203

Bibliography 223

Index 227

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