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Tooting Your Own Horn: Web-Based Public Relations for the 21st Century Librarian

By Julieta D. Fisher, Ann Hill
Paperback
$46.95
By Julieta D. Fisher, Ann Hill
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Toot your library's horn! Promote your library program via a home page on the web!

This practical manual offers a step-by-step approach to marketing your library program by transforming traditional marketing programs into a Web-based marketing tool. Detailed descriptions, planning advice, design considerations and examples are provided for each marketing idea. Sample forms, surveys, Web sites and other resources are also included. The book's organization will allow you to start small, by foc...

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BusinessReferenceMarketing & SalesLibrary & Information ScienceLibrary Administration and ServicesPublic RelationsLibrary Administration