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Tourism, Creativity and Development

By Greg Richards (Editor), Julie Wilson (Editor)
Paperback
$87.99
By Greg Richards (Editor), Julie Wilson (Editor)
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Destinations across the world are beginning to replace or supplement culture-led development strategies with creative development. This book critically analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative tourism'. Why has ‘creativity’ become such an important aspect of development strategies and of tourism development in particular? Why is this happening now, apparently simultaneously, in so many destinations across the g...

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Social SciencesBusinessSocial Sciences - General & MiscellaneousIndustriesDevelopmentConsumer IndustriesSustainable DevelopmentSocial Sciences - General & MiscellaneousRecreation & Entertainment Industries - Hospitality & Tourism