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Tourism in India: Marketing Perspectives

By Saurabh Kumar Dixit (Editor)
eBook
$59.99
By Saurabh Kumar Dixit (Editor)
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Tourism is one of the fastest growing industries in India, contributing enormously to the Indian economy. Indian civilization and culture have followed the tradition of Atithi Devo Bhava (treating Guest as God) from time immemorial. Tourism in India is fairly rich and diverse in terms of its attractions and resources nevertheless the body of knowledge of tourism as a discipline is relatively unexplored in terms of scholarly research. The tourism industry in India has not been able to perfor...

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BusinessIndustriesConsumer IndustriesRecreation & Entertainment Industries - Hospitality & Tourism