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Tourist Behavior: Past, Present, and Future

By Narendra Kumar (Editor), Bruno Barbosa Sousa (Editor), Swati Sharma (Editor)
eBook
$159.95
By Narendra Kumar (Editor), Bruno Barbosa Sousa (Editor), Swati Sharma (Editor)
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Studying tourist behavior—what tourists do, what their preferences are, etc.—provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists.

With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior fr...

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BusinessIndustriesConsumer IndustriesRecreation & Entertainment Industries - Hospitality & Tourism