Toward a Wider Vision of Behavioral Economics

This book challenges constructively the conventional wisdom that behavioral economics should be viewed primarily as being about "nudge"-based policies and how choices are affected by "supposedly irrelevant factors" and bias-inducing heuristics. Its author began studying behavioral economics in the mid-1970s at the University of Cambridge, inspired by existing behavioral contributions of which most modern behavioral economists are largely oblivious. The intellectual journey that followed led...