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Trade Shows: The Dynamic Managers Handbook On How To Maximize Your Expo Investment

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Whether you’re an exhibitor or a visitor, trade shows can help build your business. You can meet new customers and suppliers, scope out the competition, catch up on industry trends and gossip, and even make a splash in the media. But there’s more to it than buying an ticket to the expo. This handbook will show you how to maximize the return on your trade show dollar.

“Trade Show Exhibition For Fun And Profit” explains how to choose the best shows for your company, how to prepare and operate ...