Transformative: Build a Game-changing Strategy, Retool Your Organization, and Innovate to Win

Transformative: Build a Game-changing Strategy, Retool Your Organization, and Innovate to Win

by William Kilmer
Transformative: Build a Game-changing Strategy, Retool Your Organization, and Innovate to Win

Transformative: Build a Game-changing Strategy, Retool Your Organization, and Innovate to Win

by William Kilmer


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To win today's markets you need to be more than innovative: you must be transformative.

How do companies achieve breakout success? And how can leaders best guide their organizations to achieve it? In Transformative, venture capital investor and innovation strategist William Kilmer explains how challengers become market leaders by shifting, building, and growing markets they can win. Going further, he outlines how leaders in any industry can create these options.

The most successful companies build massive opportunities for themselves by creating new playing fields from existing and emerging markets. They do it by innovating customer outcomes—not products—and delivering category-creating solutions that transform and grow markets. Then, they employ an innovation-growth strategy to attract new customers, alter industry dynamics, and build unique company advantages.

Leveraging years of research into the world's most transformative companies and his own experience investing in and building startups, Kilmer delivers a comprehensive leadership framework that will help you achieve breakout success by:

• Building a game-changing innovation strategy to focus your team on creating new customer outcomes that redefine customer priorities, sidestep barriers to entry, and produce capability-based advantages for your organization.

• Innovating to win by creating a path to market leadership that shifts and expands markets, targets new customer consumption, and builds more attractive business models.

• Retooling your organization for success by focusing on intentionality, building a culture that feeds strategy, and creating a challenge-setting organization.

Transformative is a hands-on guide that will change how you think about innovation and markets, and most importantly, show you how to build an organization that consistently produces game-changing results.

Product Details

ISBN-13: 9781637550335
Publisher: Amplify Publishing
Publication date: 09/27/2022
Pages: 256
Product dimensions: 6.00(w) x 9.00(h) x 0.90(d)

About the Author

William Kilmer is a technology entrepreneur, investor, and innovation

strategist who has founded, invested in, and advised hundreds of companies around the world. As a venture capital partner, he invests in emerging companies specializing in cybersecurity, cloud infrastructure, and digital enterprise markets.

He has been founder and CEO of several technology companies in the US and UK and has served on the board of more than thirty organizations. Kilmer was previously European managing director of Intel Capital, the world's leading corporate venture investor. He is a graduate of Binghamton University and Rensselaer Polytechnic Institute and holds master's degrees from Brigham Young University and Warwick University.

Kilmer is a frequent speaker and advisor on the topics of innovation, strategy, and organizational culture and teaches and mentors at startup accelerators in several countries. He holds several patents for computer networking and cybersecurity and is the author of a book on computer networking.

Table of Contents

Section I The Challenge to Be Transformative

Chapter 1 Walking Back through the Door 1

Chapter 2 A Framework for Transformative Change 13

Chapter 3 Building Category-Creating Solutions 33

Section II Building a Game-Changing Innovation Strategy

Chapter 4 Generating Unique Customer Outcomes 59

Chapter 5 Aligning and investing in Capabilities 83

Chapter 6 Rethinking and Refraining Your Industry 105

Section III Innovating to Win: Scaling to Market Leadership

Chapter 7 Democratizing and Simplifying 129

Chapter 8 New-Customer Focusing and Model Building 145

Chapter 9 Recombining and Rule Breaking 165

Section IV Retooling Your Organization for Success

Chapter 10 Defining a Path to Differentiation 183

Chapter 11 Building a Culture That Feeds Strategy 197

Chapter 12 Developing a Challenge-Setting Organization 217

Acknowledgments 233

Endnotes 235

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