How do companies achieve breakout success? And how can leaders best guide their organizations to achieve it? In Transformative, venture capital investor and innovation strategist William Kilmer explains how challengers become market leaders by shifting, building, and growing markets they can win. Going further, he outlines how leaders in any industry can create these options.
The most successful companies build massive opportunities for themselves by creating new playing fields from existing and emerging markets. They do it by innovating customer outcomesnot productsand delivering category-creating solutions that transform and grow markets. Then, they employ an innovation-growth strategy to attract new customers, alter industry dynamics, and build unique company advantages.
Leveraging years of research into the world's most transformative companies and his own experience investing in and building startups, Kilmer delivers a comprehensive leadership framework that will help you achieve breakout success by:
• Building a game-changing innovation strategy to focus your team on creating new customer outcomes that redefine customer priorities, sidestep barriers to entry, and produce capability-based advantages for your organization.
• Innovating to win by creating a path to market leadership that shifts and expands markets, targets new customer consumption, and builds more attractive business models.
• Retooling your organization for success by focusing on intentionality, building a culture that feeds strategy, and creating a challenge-setting organization.
Transformative is a hands-on guide that will change how you think about innovation and markets, and most importantly, show you how to build an organization that consistently produces game-changing results.
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About the Author
strategist who has founded, invested in, and advised hundreds of companies around the world. As a venture capital partner, he invests in emerging companies specializing in cybersecurity, cloud infrastructure, and digital enterprise markets.
He has been founder and CEO of several technology companies in the US and UK and has served on the board of more than thirty organizations. Kilmer was previously European managing director of Intel Capital, the world's leading corporate venture investor. He is a graduate of Binghamton University and Rensselaer Polytechnic Institute and holds master's degrees from Brigham Young University and Warwick University.
Kilmer is a frequent speaker and advisor on the topics of innovation, strategy, and organizational culture and teaches and mentors at startup accelerators in several countries. He holds several patents for computer networking and cybersecurity and is the author of a book on computer networking.
Table of Contents
Section I The Challenge to Be Transformative
Chapter 1 Walking Back through the Door 1
Chapter 2 A Framework for Transformative Change 13
Chapter 3 Building Category-Creating Solutions 33
Section II Building a Game-Changing Innovation Strategy
Chapter 4 Generating Unique Customer Outcomes 59
Chapter 5 Aligning and investing in Capabilities 83
Chapter 6 Rethinking and Refraining Your Industry 105
Section III Innovating to Win: Scaling to Market Leadership
Chapter 7 Democratizing and Simplifying 129
Chapter 8 New-Customer Focusing and Model Building 145
Chapter 9 Recombining and Rule Breaking 165
Section IV Retooling Your Organization for Success
Chapter 10 Defining a Path to Differentiation 183
Chapter 11 Building a Culture That Feeds Strategy 197
Chapter 12 Developing a Challenge-Setting Organization 217