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Transforming Customer-Brand Relationships: Use Emotional Connection To Build Loyalty

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WINNER: Independent Press Award 2026 - Marketing&Publicity
FINALIST: 2025 Foreword Indies Book of the Year - Business&Economics

How can you move beyond transactions to create customer relationships that last?

Transforming Customer-Brand Relationships is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connections and deliver measurable results. Written by marketing strategist Christina Garnett, it combines proven principles, rea...