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Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty
By Antonia Wade
Hardcover
$131.00
By Antonia Wade
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Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful endtoend B2B marketing buyer journey.
Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a stepbystep guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The f...
Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a stepbystep guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The f...
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