Translating Statistics to Make Decisions: A Guide for the Non-Statistician

Examine and solve the common misconceptions and fallacies that non-statisticians bring to their interpretation of statistical results. Explore the many pitfalls that non-statisticians—and also statisticians who present statistical reports to non-statisticians—must avoid if statistical results are to be correctly used for evidence-based business decision making.

Victoria Cox, senior statistician at the United Kingdom’s Defence Science and Technology Laboratory (Dstl), distills the lessons o...