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Transmedia Marketing: From Film and TV to Games and Digital Media

By Anne Zeiser
Hardcover
$233.99
By Anne Zeiser
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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story.

Through success stories, full color examples of effective marketing techniques in action, and insight from top ...

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