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Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island: Intervention Ideas to Promote Sustainable Transport

By Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri
eBook
$54.99
By Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri
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This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage in a sustainable urban lifestyle. The participants of the Reduce Carbon Footprint Campaign, which aimed to create sustainable transport and pro-environmental awareness among adolescents, were recruited from secondary schools on Penang Island. Campaign materials, such as bus routes maps and discou...

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