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Treat Your Customers Like Animals: The Counterintuitive Guide to Increasing Sales Without Selling

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Treat Your Customers Like Animals outlines a counter intuitive approach to selling that leads to rapid sales growth through VALUE Encounters.

The cornerstone to an effective VALUE Encounter, whether the engagement is with prospective customers, networking to obtain new customers, or servicing the requirements of existing customers, is the relationship that you have with the party with whom you are communicating.

Not all relationships are the same; and not all customers are the same. Often w...