Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

It's time for companies to rethink their growth logic.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.

There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. With clarity and precision, Christoph Senn and Mehak Gandhi lay out the Tr...