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Ttain-1717: 2025: The Application of Artificial Intelligence in Customer Relationship Management Part 1: Requirements

By Jahangir Asadi
Paperback
$117.00
By Jahangir Asadi
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AA Summary:

This standard aims to utilize artificial intelligence (AI) to enhance CRM systems and emphasizes the importance of adhering to ethical and technical standards in this field. AI can improve customer experience by analyzing big data, predicting needs, and optimizing responses. The use of AI must always be in compliance with ethical principles, privacy regulations, and applicable laws in different regions.

BB Scope:

This standard is for all organizations that use CRM systems to mana...