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Turkish Multinationals: Market Entry and Post-Acquisition Strategy

By Yuksel Ayden, Mehmet Demirbag, Ekrem Tatoglu
eBook
$119.00
By Yuksel Ayden, Mehmet Demirbag, Ekrem Tatoglu
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This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a signif...

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