TV Rights and Sport: Legal Aspects
Hardcover
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With a Foreword by Dr Alexander Scheuer, Managing Director of the Institute of European Media Law (EMR), Saarbrücken/Brussels.
It is fair to say that our lives in the twenty-first century are, in many respects, dominated by the media and sport; and, when combined, they are a very powerful force and mix indeed. Without the commercial exploitation of broadcasting rights and the resulting spectacular revenues generated, many sports events would never see the light of day.
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