TWIST - How Fresh Perspectives Build Breakthrough Brands

TWIST - How Fresh Perspectives Build Breakthrough Brands

by Julie Cottineau


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Product Details

ISBN-13: 9781784520847
Publisher: Lifestyle Entrepreneurs Press
Publication date: 05/05/2016
Pages: 160
Product dimensions: 4.80(w) x 7.90(h) x 0.50(d)

About the Author

Julie Cottineau is the creator of Brand School by BrandTwist, a unique and actionable online branding class for entrepreneurs, small businesses and non-profits. Before starting her own brand school and consultancy, Julie honed her branding chops at a series of high level agency positions including as vice president management supervisor at Grey Global in both the US and France and executive director of consumer branding at Interbrand. She has client-side experience as the vice president of brand at Richard Branson's Virgin Management Group overseeing branding strategy for new and established Virgin companies in North America. Julie loves to teach and talk about branding and has been an adjunct professor and visiting senior lecturer at Columbia and Cornell Universities as well as a frequent branding commentator on Twitter and in top business media such as, Entrepreneur Magazine, CNN, and American Express Open Forum.

Table of Contents

Chapter 1: Great Brands Are Stories With A TWIST
Chapter 2: TWIST Apart From Your Competition
Chapter 3: Don't Market Until You Define Your TWIST
Chapter 4: Stop Targeting Everyone, TWIST With Triggers
Chapter 5: Walk Your Brand Talk, Bring Your TWIST To Life
Chapter 6: Train Your Brain To TWIST
Chapter 7: You Are Your Own Brand TWIST
Chapter 8: TWISTING Is Your Most Important Business Tool

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