Ubering: the "Rideshare" Story

There are a few creations that have become “products,” because they became dominant in the market, and synonymous with an entire product category. Genericized names include Frigidaire, which became synonymous with “refrigerator,” Xerox, which became synonymous with “photocopying,” and Kleenex, which became synonymous with “tissues.” That has been the case with Uber, which has become identical with “rideshare.” Despite rapid growth since 2010, Uber has not become profitable, is carrying a cu...