Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook’s newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after—10 seconds later, 10 minutes later and in the following day...