Risk and uncertainty may sound scary, but today’s best business leaders are navigating both to gain strategic advantage over competitors—and you can, too.
This guide for business leaders examines risk and opportunity through the lens of some of the world’s most respected visionaries, including Howard Schultz, Andy Grove, Peter Huntsman, John Krafcik, Peter Leibinger, Doug Hepper, and many more.
These visionaries looked beyond financial performance to see opportunities—and they did so by understanding uncertainty. Then, they decisively acted to create measurable results that coincided with the future they envisioned.
Find out how they did it, and learn how to:
identify, define, and convert uncertainty into value;
become more opportunistic when facing uncertainty;
develop the skill to spot where advantages are likely to emerge; and
create an environment where managers and leaders complement each other.
Filled with case studies on companies such as Hyundai, Starbucks, Roche, and Intel, this guide delivers proven ways to create value and leverage uncertainty. It is the culmination of a decade of research and interaction with dozens of companies and growth leaders who prove that pursuing a market driven strategy to navigating uncertainty will gain measurable market advantage.
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About the Author
Gary Lynch earned a bachelor of science degree in finance from theNew York Institute of Technology. He is the author of two previousbooks, At Your Own Risk (John Wiley, 2008) and Single Point of Failure(John Wiley, 2009). This book represents an evolution in his thoughtsabout the core business challenges of our times, and how risk managementis maturing and becoming a more market-driven process ofuncertainty navigation.Lynch is founder and CEO of The Risk Project, LLC, an advisoryand research firm. He was formerly a managing director and the globalleader of Marsh’s Risk Intelligence and Resiliency Strategies practice,a partner at Booz Allen Hamilton and Ernst & Young, research directorat the Gartner Group, and chief information security officer andresiliency officer at Chase Manhattan Bank (now JPMorgan Chase)and Prudential. Under his direction, Marsh earned the distinction of“Top 25 Information Manager” by Information Management magazineand “World’s Best Supply Chain Risk Consulting Provider” by GlobalFinance magazine. Lynch also served as adviser to the World EconomicForum Global (WEF) Risk Network from 2005 to 2013), and was appointedto the US Department of Commerce’s Advisory Committee onSupply Chain Competitiveness. He was also a contributing author toSupply Chain Disruptions: Theory and Practice of Managing Risk, chapter12 (Springer, 2012). Lynch also serves as a Senior Research Fellow forthe Supply Chain Management Center at the University of Maryland’sRobert H. Smith School of Business.Lynch has been a panelist and featured speaker for Asia PacificEconomic Cooperation (APEC), World Customs Organization (WCO),168 Gary S . LynchGlobal Entreopolis@Singapore, National Association of CorporateDirectors (NACD), the Risk and Insurance Management Society (RIMS),and Australian Risk Management and Insurance Society (RMIS). He hasbeen a guest lecturer at numerous universities, including NYU’s SternSchool of Management, MIT’s Center for Transportation and Logistics,and Wharton’s Center for Risk Management and Decision Processes.The US Secret Service recognized Lynch with a commendationfor September 11, 2001, disaster response and support activity, and hereceived a Silver Medal of Valor from the Nassau County Fire Service.