Under The Skin of The Indian Consumer

We don't understand anymore the consumers. We feel that they are capricious, bad calculators, fickle and irrational. They're doing whatever comes through their heads and yet, we have no choice, we have to deal with them!
This is the result of the consumers' cultural revolution making India enters a new consumerist era.
The modern consumption has emerged in India when we stopped considering that the human desire for comfort, pleasure and stimulation of this pleasure was necessarily a danger fo...