Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

Consumers have grown to distrust curated media and traditional PR-they want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing. Drawing on four years of global research, Stephen Denny and Paul Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experien...