Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

"An innovative, highly compelling study of how CEOs and managers can effectively plan to achieve customer loyalty and trust."—Library Journal

Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.

"Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evo...