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Universal Principles of Storytelling for Designers: 100 Key Concepts for Bringing Good Ideas to Life

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Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers.

This essential reference explores how timeless storytelling principles—character, conflict, and resolution—can be woven into design and everyday life. It shows how integrating these narrative elements leads to more engaging and meaningful creative outcomes

In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers:

  • Char...