Unleash Different: Achieving Business Success Through Disability

If you discovered a new market comprising 53% of the world's population, would you act to invest in it?

There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market.

Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” wi...