Unlocking Yes - Revised Edition: Sales Negotiation Lessons & Strategy

Sales negotiation is eternally and constructively tied to consultative selling. So, we must always be very mindful of the power and strength of long-term, trusted, businesses relationships. Armor-piercing questions in their various forms must not be seen as anything other than a positive risk tool used to clarify our bargaining position and that of our negotiation partner.

Our personal brand and bargaining table image is nothing more than our personal set of perfectly repeatable promises at ...