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Untapping Innovation: An R&D playbook for products and stories that sell

By Sally Kemkers, Suzanne Allers, Deirdre Walters
Hardcover
$43.99
By Sally Kemkers, Suzanne Allers, Deirdre Walters
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Innovating in R&D is tougher than ever.

R&D teams are working harder than ever, yet most innovations still fail. Traditional approaches often overlook the user and don’t dig deep enough into product points of difference, leading to generic solutions, costly rework cycles and missed opportunities.

Untapping Innovation offers a smarter way forward. This essential playbook, from the founders of the hugely successful Untapped Innovation, offers simple, flexible tools to help R&D teams build produ...

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