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Unterscheide dich!: Markengeschichten von Abt bis Zwilling

By Jens Bergmann, Manu Burghart (Illustrator)
eBook
$19.99
By Jens Bergmann, Manu Burghart (Illustrator)
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Nutella oder Nudossi? Micky Maus oder Fix und Foxi? Harley Davidson oder Yamaha? Marken sorgen für Orientierung in der Warenflut. Sie dienen als Projektionsflächen, liefern Gesprächsstoff und lösen starke Gefühle aus. Manche werden geliebt, andere gehasst. Was hinter all den Namen steckt, erzählen die hier versammelten Markenkolumnen aus dem Wirtschaftsmagazin brand eins.

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