U.S. Media and Elections in Flux: Dynamics and Strategies

U.S. Media and Elections in Flux: Dynamics and Strategies

by David A. Jones

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U.S. Media and Elections in Flux: Dynamics and Strategies by David A. Jones

Paid, earned, and social media are all crucial elements of modern electioneering, yet there is a scarcity of supplementary texts for campaigns and election courses that cover all types of media. Equally, media and politics courses cover election-related topics, yet there are few books that cover these subjects comprehensively.

This brief and accessible book bridges the gap by discussing media in the context of U.S elections. David A. Jones divides the book into two parts, with the first analyzing the wide array of media outlets citizens use to inform themselves during elections. Jones covers traditional, mainstream news media and opinion/entertainment-based media, as well as new media outlets such as talk shows, blogs, and late-night comedy programs. The second half of the book assesses how campaigns and candidates have adapted to the changing media environment. These chapters focus on earned media strategies, paid media strategies, and social media strategies.

Written in a concise and accessible style while including recent scholarly research, the book will appeal to students with its combination of academic rigor and readability. U.S. Media and Elections in Flux will be a useful supplementary textbook for courses on campaigns and elections, media and politics, and American introductory politics.

Product Details

ISBN-13: 9781138777309
Publisher: Taylor & Francis
Publication date: 03/07/2016
Edition description: New Edition
Pages: 124
Product dimensions: 6.10(w) x 9.10(h) x 0.40(d)

About the Author

David A. Jones is Professor of Political Science at James Madison University.

Table of Contents

1. Introduction. Part I. 2. Mainstream Media: Not Well but Alive. 3. The Politics of New Options. Part II. 4. Earned Media Strategies. 5. Paid Media Strategies. 6. Social Media Strategies. 7. Conclusion.

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