US Public Opinion since the 1930s: Galluping through History

This is both a history book and a book on public opinion. George Gallup, who pioneered survey sampling methods and whose name in fact became synonymous with public opinion polls, conducted his first survey in 1936. The main part of this book starts there as well. Dedicating a chapter to each decade from the 1930s to the present, Seltzer discusses historical events of the period and what the U.S. public thought of those events according to Gallup polls and other public opinion surveys. Each ...