User Experience Design: A Practical Playbook to Fuel Business Growth

User Experience Design: A Practical Playbook to Fuel Business Growth

by Satyam Kantamneni
User Experience Design: A Practical Playbook to Fuel Business Growth

User Experience Design: A Practical Playbook to Fuel Business Growth

by Satyam Kantamneni


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Igniting business growth through UX 

In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their wallets. Organizations realize they need to adapt quickly but don’t know how or where to start.  

In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.  

You’ll discover:

  • Why putting users at the center of strategy leads to an almost unfair competitive advantage 
  • Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable 
  • Common shortfalls that prevent organizations from reaping the value of experience design   
  • 27 proven “plays” from the UXReactor playbook to put concepts into practice 
  • Game planning examples to execute at different levels of an organization 

A comprehensive and practical book for everyone involved in the transformation — business leaders, design leaders, product managers, engineers, and designers — User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers. 

Product Details

ISBN-13: 9781119829201
Publisher: Wiley
Publication date: 05/10/2022
Pages: 320
Product dimensions: 7.90(w) x 9.90(h) x 0.90(d)

Table of Contents


Praise for User Experience Design 03

About the Author 12

About Uxreactor 13

Preface 14

Part 1 Play to Win

Business x Technology x Design

Chapter 1 Case Study of Altedukation 22

Going digital is not the sole determinant of great outcomes

Chapter 2 Introduction 26

Merging rotes of business, technology, and design

Chapter 3 The User Experience Problem 28

Understanding this problem is half the battle

Chapter 4 Experience Value Chain 30

Creating business value by solving the user experience problem

Chapter 5 Business Insanity 34

Doing the same thing and expecting a different result

Chapter 6 Two Case Studies of Experience Transformation 38

Learning from the leaders

Growth by Experience Design

Chapter 7 Getting The System Right 48

Implementing four elements of a winning system

Chapter 8 Mindsets of a User-Centric Organization 50

What can we learn from a 15th century polymath

Chapter 9 The Experience Design Process 56

Creating a structure that facilitates success

Chapter 10 Getting the Right People Right 60

Aligning skills, roles, and personnel in a user-centric organization

Chapter 11 The Transformation Starts with You 66

Preparing yourself to lead the charge

Part 2 27 Plays to Practice

Using the Playbook

Chapter 12 How to Navigate the Playbook 72

Creating your own learning journey based on your intent

Chapter 13 How to Read a Play 76

Understanding the mindful way of getting to your intent

Chapter 14 User Empathy Play 78

How do I develop enough understanding to truly empathize with my user?

Experience Strategy

Chapter 15 Experience Strategy: Introduction 88

Building the right scaffolding for a user-centric organization

Chapter 16 Culture Design Play 92

How do I foster a user-first organizational environment?

Chapter 17 Shared Empathy Play 98

How do I grow the collective user empathy of my organization?

Chapter 18 Experience Ecosystem Play 104

How do I build a seamless experience for the user across the entire ecosystem?

Chapter 19 Experience Roadmap Play 110

How do I create a roadmap centered around the experience of a user?

Chapter 20 Experience Vision Play 116

How do I create an experience vision that activates my organization?

Chapter 21 Hiring Play 122

How do I hire Experience Practitioners?

Chapter 22 Career Ladder Play 128

How do I enable Experience Practitioners to grow professionally in their careers?

Chapter 23 Experience Transformation Program Play 134

How do I build a robust program around Experience Transformation?

User Research Insights

Chapter 24 User Research Insights: Introduction 144

Building and activating the portfolio of insights

Chapter 25 Picking a Research Method Play 148

How do I know which method to use to gather insights?

Chapter 26 Research Recruitment Play 154

How do I recruit the right participants for user research?

Chapter 27 Research Quality Play 160

How do I ensure rigor in my user research?

Chapter 28 Experience Metrics Play 166

How do I measure the success and quality of my user's experience?

Chapter 29 Insights Curation Play 174

How do I consolidate and leverage research insights?

Chapter 30 User Research Program Play 180

How do I run an effective research program?

Product Thinking

Chapter 31 Product Thinking: Introduction 188

Building a system to identify, prioritize and coordinate the right problems

Chapter 32 Experience Benchmarking Play 190

How do I define baseline and best-in-class product experiences?

Chapter 33 Experience Design Brief Play 196

How do I align for success at the beginning of the design phase?

Chapter 34 Design Problems and Opportunities Play 202

How do I decide what are the right problems to solve?

Chapter 35 Product Experience Planning Play 210

How do I ensure the delivery of a great product experience?

Chapter 36 Cross-Functional Collaboration Play 216

How do I collaborate across the organization to drive seamless and informed product experience design?

Chapter 37 Product Thinking Program Play 222

How do I catalyze great product experiences?

Experience Design Doing

Chapter 38 Experience Design Doing: Introduction 230

Building an effective "solutioning" rhythm in your organization

Chapter 39 Workflow Design Play 232

How do I systematically optimize and design experiences?

Chapter 40 Detailed Design Play 238

How do I hone in on effective and quality designs?

Chapter 41 Experience Design Review Play 246

How should an experience design review be run?

Chapter 42 Design System Play 252

How do I build and scale experience designs with high consistency and quality?

Chapter 43 Design Quality Assurance (QA) Play 258

How do I test the quality of the designed vs. engineered experience designs?

Chapter 44 Experience Design Doing Program Play 264

How do I run an effective Experience Design Doing Program?

Part 3 Gametime

Game Planning

Chapter 45 A Business Leader's Game Plan 272

Contrasting the journey of two leaders in different business contexts

Chapter 46 A Design Leader's Game Plan 276

Two journeys: Mature bv.d vs. Immature bv.d

Chapter 47 A Design Practitioner's Game Plan 280

A journey of a successful experience strategist

Chapter 48 A Newbie Practitioner's Game Plan 282

The successful career transitions of an architect and a communication graduate

Chapter 49 A Design Collaborator's Game Plan 286

A product manager and an engineer's journey in becoming awesome collaborators

Ready, Set, Go

Chapter 50 The Manifestos 290


Where to Go to Learn More? 293

The Players Behind the Playbook 294

Acknowledgments 297

References 299

Index 304

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