User generated content - complement or threat to the print media industry?: complement or threat to the print media industry?

Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, LMU Munich (Institut für Information Organisation und Management), course: 'Beyond Web 2.0', language: English, abstract: User generated content on the web is a phenomenon which has occurred only in the last couple of years. Internet users generate their own content and distribute it through weblogs, podcasts and wikis. They are now gaining more and more power and reach u...