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Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination

By Tom Ollerton
Hardcover
$65.00
By Tom Ollerton
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How can marketing leaders leverage data and creativity to deliver measurable business results?

Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes a...