Using Twitter to Build Communities: A Primer for Libraries, Archives, and Museums

Using Twitter to Build Communities looks at ways for libraries, archives, and museums to go far beyond Twitter as a “broadcasting” tool, and highlights innovative methods to use the service to spark communication and create ties within your institution’s greater community.
Appropriate for the social media beginner as well as the experienced user, it covers topics like:
Creating a Social Media Strategy/Policy Choosing the Right SoftwareGaining Followers How to curate content How and when to au...