Values: How to Bring Values to Life in Your Business

What matters to us? One way of answering that question is through the lens of values, which have a powerful influence on our attitudes and behaviours. Yet it can be difficult for businesses to realize the true potential of values, which is to engage staff, customers and suppliers in an emotional way that touches on their own core motivations.

Drawing on a range of case studies worldwide, including “profit with purpose” businesses such as co-operatives, this short guide reveals how to make a ...