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Venturing in International Firms: Contexts and Cases in a High-Tech World
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This book gives students a new perspective on entrepreneurial venturing in an international context. By analyzing the dynamics in international companies, they will be armed with the skills they need to build successful strategies for entering new international markets.
Williams presents a framework built around four contexts for international venturing: headquarters-driven through internal capabilities; subsidiary-driven through peripheral capabilities; headquarters-driven through external ...