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Video Game Marketing: A student textbook

By Peter Zackariasson, Mikolaj Dymek
eBook
$73.99
By Peter Zackariasson, Mikolaj Dymek
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The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.

Video Game Marketing: A student text...

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