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Viewer Is Protagonist: A Working Theory on the 5 Components of a Compelling Wedding Film

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Viewer Is Protagonist: A Working Theory on the 5 Components of a Compelling Wedding Film
By Aaron Daniel


There is an ongoing dilemma in the wedding filmmaking industry.

Not all couples want to share their transformational love story on camera and not all couples find value in elaborate or upscale decor. As filmmakers, we are often told we need to find the story or express the beauty. But what if neither is of value to our paying clients?

How can filmmakers overcome this fork in the road while a...