Viral Marketing and Social Networks

Viral marketing is the key to marketing success

in the 21st century, and advertising is one of

the most important tools in the viral marketing

toolkit. This book offers an in-depth look at viral

marketing that includes a short overview of its

history and evolution.

The author provides a viral marketing

toolkit—exploring the use of each tool in social

media, as well as differences between connected

terms such as marketing buzz. Viral advertising,

as a significant tool and source of viral message,

is di...