Virtual Water: Tackling the Threat to Our Planet's Most Precious Resource

The groundbreaking new concept that reveals the true and hazardous extent of our everyday water consumption. How much water does it take to make a cup of coffee? The answer may shock you: 140 litres! That's the true amount of water used in growing, producing, packaging and shipping the beans you use to make your morning coffee. Your lunchtime hamburger takes 2,400 litres and that favourite pair of blue jeans a whopping 11,000 litres. In fact, all the goods we buy - from food to clothing to ...