Virtues, Morals and Markets: Why Moral Identity Matters

Being oblivious to the motivational nuances behind human behavior could lead one to overlook the distinction that a good action does not always indicate a good character. Conversely, this book argues that such nuances are paramount. Focusing on character over consequences is vital because motivational differences have fundamental implications for the welfare of the individual and society. Drawing on Aristotelian virtue ethics, the book argues that the utilitarian economic rhetoric, the rise...