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Visitor Experience Design
By Noel Scott (Editor), Jun Gao (Editor), Jianyu Ma (Editor), Pierre Benckendorff (Contribution by), Ana Claudia Campos (Contribution by), I-Ling Chen (Contribution by), Peiyi Ding (Contribution by), Rouven Doran (Contribution by), Afiya Holder (Contribution by), Shan Jiang (Contribution by), Svein Larsen (Contribution by), Dung Le (Contribution by), Kuan-Huei Lee (Contribution by), Shanshi Li (Contribution by), Xiang Li (Contribution by), Wei Liu (Contribution by), Júlio Mendes (Contribution by), Brent Moyle (Contribution by), Liubov Skavronskaya (Contribution by), Beverley Sparks (Contribution by), Patricia Valle (Contribution by), Gabby Walters (Contribution by), Ying Wang (Contribution by), Katharina Wolff (Contribution by), Laurie Wu (Contribution by), Lihua Gao (Contribution by)
eBook
$166.05
By Noel Scott (Editor), Jun Gao (Editor), Jianyu Ma (Editor), Pierre Benckendorff (Contribution by), Ana Claudia Campos (Contribution by), I-Ling Chen (Contribution by), Peiyi Ding (Contribution by), Rouven Doran (Contribution by), Afiya Holder (Contribution by), Shan Jiang (Contribution by), Svein Larsen (Contribution by), Dung Le (Contribution by), Kuan-Huei Lee (Contribution by), Shanshi Li (Contribution by), Xiang Li (Contribution by), Wei Liu (Contribution by), Júlio Mendes (Contribution by), Brent Moyle (Contribution by), Liubov Skavronskaya (Contribution by), Beverley Sparks (Contribution by), Patricia Valle (Contribution by), Gabby Walters (Contribution by), Ying Wang (Contribution by), Katharina Wolff (Contribution by), Laurie Wu (Contribution by), Lihua Gao (Contribution by)
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Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basi...
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