Visual Communication Insights and Strategies

Analyze, critique, and create visual content across communication careers

Now in its Second Edition, Visual Communication Insights and Strategies equips advanced undergraduates with five theoretical lenses—visual rhetoric, semiotics, visual metaphor, visual narrative, and visual symbolic convergence—for analyzing and producing visual content. Written by Fulbright awardee Janis Teruggi Page, the book applies its Research Evaluate Create approach to professional fields including advertising, ...